Brief Category: Social and Behavior Change

Social Norms

Implement interventions that address social norms to support an individual’s or couple’s decision-making power to meet their reproductive intentions.

Promoting healthy couples’ communication to improve reproductive health outcomes

Implement interventions to encourage couples to discuss family planning/reproductive health and make equitable, joint decisions to reach fertility intentions.

Knowledge, Beliefs, Attitudes, and Self-efficacy

Implement interventions to strengthen an individual’s ability to achieve their reproductive intentions by addressing their knowledge, beliefs, attitudes, and self-efficacy.

Social Accountability to improve family planning information and services

Engage communities and health sector actors to jointly identify problems, and to implement and monitor solutions to hold each other accountable for improvements in the quality and responsiveness of family planning services.

SBC Overview

Describes how SBC helps understand and address determinants of FP behavior and identify channels for programming.

Digital Health for Social and Behavior Change

As part of an evidence-based multichannel social and behavior change strategy, use digital technologies to support, maintain, and adopt healthy sexual and reproductive behaviors.

Mass Media

Use mass media channels to reach audiences far and wide with messages to support healthy reproductive behaviors.

Community Group Engagement

Engage and mobilize communities in group dialogue and action to promote healthy sexual relationships and change norms to improve sexual and reproductive health.