Social Marketing: Using marketing principles and techniques to improve contraceptive access, choice, and use

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This webinar occurred on January 20th, 2022 at 9:00 – 10:00 A.M. (EST). Download a PDF of the presentations.

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Moderator & Speakers

  • Martyn Smith, FP2030, Moderator
  • Clancy Broxton, USAID
  • Ram Ganesan, Abt Associates
  • Jiblal Pokharel, CRS Nepal

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Social Marketing

Use marketing principles and techniques to shape the provision of contraceptive services and products to improve access, choice, and use for target populations.

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