PMC is focused on creating a sustainable planet with equal rights for all. We do this work via serialized radio and TV dramas in which key characters evolve into role models for elevation of women’s status, daughter education, stopping child marriage, use of family planning, child protection, and environmental protection. Our programs have reached 500 million people in 51 countries.
In each country, we partner with in-country government ministries, UN agencies, NGOs, and broadcasters. For example, in Mexico, we worked with the network Televisa to co-create a telenovela addressing teenage pregnancy. It became the top program on the air.
Examples of impact include in Sierra Leone, 50% of reproductive health clients named PMC’s program when asked what motivated them to seek services. In Ethiopia, our listeners were 2.5 times as likely as non-listeners to seek an HIV test.
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